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Friday, December 2, 2022

How to Get Your Site Indexed Before Launch & Why It Matters

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A website without traffic is like a car without gas. A website not listed in search engines won’t get any visitors, no matter how good it is. And even if you have a great product or service and people are searching for your keywords, they will only find it if the search engines know about your site.

The digital marketing world is very competitive, so you must work hard to stand out. One of the most important things you can do to attract visitors and increase your chances of making sales is to ensure that your site is listed in search engines like Google, Bing, and Yahoo.

This article will cover how to get your site listed with search engines before launch and why it matters.

Why Does Indexing Before Launch Matter?

Before hiring a digital marketing agency to get your site listed, it’s essential to understand why this is so important. Here are some reasons it’s crucial to get your site indexed before launch:

You want a head start on indexing

The internet is fiercely competitive, and getting a head start on your competitors is crucial. If you wait until after launch to get your site indexed, you risk falling behind other businesses that are already listed. This can make it harder for people to find you in search engines.

It tells your customers you’re ready

There’s a reason so many businesses start their websites with a countdown timer. It shows your customers that you’re ready to go and makes them more comfortable buying from you. If your site isn’t indexed by the time it launches, people might think it’s still under construction or not ready for business.

You can test your technical SEO

A good marketing agency will want you to index your site before launch so that they can test the technical SEO. This is because several factors affect your search engine rankings, such as your website speed and mobile friendliness. If you don’t know how to do this yourself, it could result in nasty surprises later on down the line.

How To Get Your Site Indexed Before Launch?

Now that you know why it’s crucial to get your site indexed before launch, let’s look at how you can do it. You should know that this is only for websites to which you have administrative access and control.

If you don’t have admin privileges, we recommend talking to your agency about what they can do for you.

Constructing a robots.txt file and submitting a sitemap

The first strategy you can use is to construct a robots.txt file and submit a sitemap. A robots.txt file tells search engines what they’re allowed to crawl on your site and how they should do it, while a sitemap provides Google with an overview of what pages are available on your website so that they know which ones to index in their search results.

It’s important to note that these two things are separate; the sitemap won’t be used by itself if no robots.txt file is present, but it will give Google an idea of what types of content exist on your website even if they don’t receive any directives from the file itself.

URL Inspection

Google can perform a crawl of your site with no action being taken by you. If you want to see exactly what pages are being indexed and how they’re doing in search results, it’s best to use Google’s URL Inspection tool.

This allows you to see which pages Google is crawling and how often (which gives you an idea of ranking factors), as well as their index status so that if any pages aren’t showing up in search results, you can check the status to see if they’re still being indexed.

Use Google Search Console

The GoogleSearch Console is a free tool that allows you to see how your site is doing in search results and get reports on user behavior and crawl errors. It also has its URL Inspection Tool, which lets you see exactly what Google sees when it crawls your site.

This can help identify issues with content not being crawled or indexed correctly (if at all), ensure that robots are crawling the right pages for SEO purposes, and ensure that no 404s or other errors occur during crawling.


Indexing your site before it’s launched is a brilliant thing to do. It’s never too early to start your SEO efforts, and you should index your site before it goes live so that Google can crawl it and begin indexing immediately. Hiring an expert by searching for a “digital marketing agency near me” can help your site index quickly and start ranking in search results.

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