One of the biggest challenges ever faced by retail stores, commonly known as brick and mortar sales, is garnering sufficient attention from their potential customers and engaging their customers.
Even though online shopping enables its users to complete their purchase journey without stepping out, it also takes a while for them to receive the product, unlike a regular shopping experience.
The popularity of online shopping is not unknown. Yet, a certain lot of customers prefer visiting the store in person, discovering their preferred product in real life and purchasing on the spot. However, retail stores demand brands to look for means to increase their visitors’ engagement.
Digital solutions like digital signages have emerged as the perfect solution to the rescue. It offers innumerable benefits like escalated engagement, attention, interest, and a chance to increase sales/conversions.
Multiple platforms offer digital signage solutions to customers, but it is important to use the best platform. If you are clueless about how to find the perfect platform for digital signage, then you have stumbled upon the right place.
In this post, we will tell you about the factors you need to consider before shortlisting the best digital signage for your retail store.
Let’s get started right away!
Features To Look For While Selecting A Digital Signage
A User-Friendly Interface
First and foremost, you must ensure that the digital signage chosen is user-friendly and can be easily handled and accessed by all. Even if you are fully acquainted with its features, there may be times when you may not be around, and the others operating it may face technical difficulties.
Hence, we highly recommend that you take a demo before finalizing the digital signage and ensure that it has a user-friendly interface.
Seamless Integrations
Another feature to keep in mind while you shortlist a digital signage solution is to ensure that it offers seamless integrations with other platforms like Taggbox Display to increase its effectiveness.
Taggbox display is a platform that users can use to display super engaging social media walls – a collection of live or aggregated social media feeds from different social media networks. Using the platform’s advanced features, users can upscale and improve the effectiveness of the social wall.
Displaying social walls is a great way to increase engagement in retail stores as it gives your visitors an insight into your social media presence. It also tells your users how your customers like your products.
Ability To Display A Variety Of Content
Like we spoke about social media walls, to keep the website visitors engaged and interested, you need to display a wide range of content for the potential customers to stay engrossed.
Make sure that the digital signage enables the users to display dynamic content into it. You can integrate infotainment apps and display content like calendars, clocks, weather forecasts, traffic updates, the latest news, etc., and doing so would grab more attention from the users.
Interactive Functionality
Always look for digital signage that offers interactive functionality. Interactive displays would make the digital signage experience more seamless and easier for the users. You must choose the digital signage chosen by you and must offer facial and voice recognition, touch, QR code scanning, etc.
Interactive signages automatically offer a more user-friendly experience to the retail customers as retail digital signage is a great move to offer a digital interaction while shopping.
Pricing/Affordability Factor
Another feature to look out for is the pricing plans offered by the digital signage solution. Most platforms offer a variety of pricing plans and subscription options monthly or yearly to the users to avoid being heavy on their pockets.
Make sure you go through the plans thoroughly before finalizing the platform. Additionally, choose the one that suits your needs and requirements the best.
Final Thoughts
Just like any other industry and sector, the retail store industry also requires proper planning and execution to reap benefits like more engagement, more reach, more attention, and gradually more sales and conversions.
We have concluded this post, and you are now aware of the relevance of using a technological device like digital signage in your business to flourish like never before!
Go on now, incorporate these features in your checklist while finalizing digital signage in your retail store, and you will be good to go!
