Due to rising customer demands and a surge in online shopping, the eCommerce industry is growing quickly. eCommerce’s growth is impacted by the introduction of new technologies.
In order to get the most out of the best Magento development company USA , you may take advantage of the most modern website construction strategies. Consider the following trends while designing your Magento web development project.
Chatbots and artificial intelligence
It is becoming more fashionable for firms to use artificial intelligence and chatbots to improve customer satisfaction. Because of the advances in artificial intelligence (AI), businesses are now able to get a better understanding of how their customers think about and behave when it comes time to make a purchase.
This might lead to a more personalised shopping experience for customers thanks to artificial intelligence.
Online merchants are increasingly turning to chatbots in a similar spirit. Customers may interact with chatbots powered by artificial intelligence (AI) to get answers to their inquiries on an e-commerce site, much like a smart system.
Web development for Magento has benefited greatly from the advent of both artificial intelligence (AI) and chatbots. On eCommerce websites, chatbots assist consumers get their inquiries addressed fast and improve customer care.
Chatbots have shown to be beneficial in resolving customer issues and complaints since speaking with a customer support agent isn’t always an option. In addition to voice-activated Chatbots, there are also several text-based Chatbots.
Search by Voice
Voice search has already had a significant impact on the top web development companies in USA. The outcome has been a major improvement in the entire purchasing experience for online customers.
By 2022, it is expected that the number of people using smart speakers would rise by 21%. Your Magento eCommerce website will benefit greatly if you include the use of Google’s Voice Search into it.
On a voice-enabled device, customers may do speech-based searches for products or information utilising the Voice Search feature. Other than that, users may do searches without ever having to input a single word of text.
Increasingly, people are turning to voice search as smart speakers and speech-activated assistants become increasingly common. By making your Magento eCommerce site voice search-friendly, you may significantly increase the value of your business.
In addition, Magento has implemented Progressive Web Apps (PWAs) (PWA). Progressive Online App (PWA) has yet to be fully developed, but experts believe it will significantly alter how users interact with online and mobile apps going forward.
The Magento community is embracing this as one of the most important design trends of the year. Hire Magento web development services if you want to turn your Magento site into a Progressive Web App.
PWA is a kind of online application that resembles a native desktop or mobile application in design and functionality. It can be set up and used on a wide range of devices and operating systems thanks to its install ability.
Using PWAs, eCommerce organisations may give their customers faster, simpler, and lighter options for their eCommerce app or programme (PWAs).
To make an eCommerce store available to every customer, regardless of the platform they are using, you need a Progressive Web App (PWA). Even if your internet connection is slow, you can still use it.
Virtual and augmented reality
Another important trend in Magento eCommerce development is the use of AR (Augmented Reality) and VR (Virtual Reality) technologies. The customer’s entire experience is improved as a result of the employment of these pieces of technology.
Developers of multi-vendor marketplaces may use augmented reality and virtual reality technologies to establish online stores with virtual tours of physical locations. Additionally, clients have the option of interacting with things online, as well as in real time.
ecommerce development services USA
Retailers in the eCommerce sector stand to gain greatly from emerging technologies like augmented and virtual reality. Customers will be able to view and make choices based on the usage of augmented reality and virtual reality in their everyday lives. A reputable Magento website development company can aid you in creating an eCommerce website with enhanced AR/VR features.
Entrepreneurship in the Social Media Age
People spend a lot of time on social networking sites like Facebook, Twitter, Instagram, and others. To put it another way, these platforms are perfect places for promoting your products or services.
To stay up with the changes, social media integration has been a common trend in Magento eCommerce development. Make sure your eCommerce site incorporates social networking to stay one step ahead of the competition.
It is possible to add social commerce into your eCommerce website with the aid of Magento development services and enhance your revenue as a consequence.
The utilisation of live-streaming technology
A new era in eCommerce has dawned after the worldwide spread of the epidemic. This technology is now being integrated into Magento so that a live broadcast may be provided on social media platforms and websites.
The COVID-19 outbreak has compelled organisations to take advantage of this trend in order to engage with potential customers. As audio visuals may give greater clarity on a company’s offerings than plain text alone, they may help improve traffic to a Magento 2 website.
Because of the real-time interactions afforded by live streaming, customers’ issues are rapidly handled, resulting in better customer satisfaction. As a result, the way businesses interact with their customers has changed.
Notifications through Push
In comparison to other kinds of alerts, push notifications have an open rate that’s ninety percent higher: Yes, you read it correctly. You can’t ignore the power of push notifications to drive customers to your Magento store, to put it another way.
Your customers will be notified of the latest specials, discounts, and promotions by receiving push notifications straight on their smartphones. It’s easier than ever to keep on top of the newest trends and maintain your online presence with Magento 2’s wide range of push notification extensions.
To sum it up,
In the years 2021-2022, Magento eCommerce developers may expect to have more tools and options at their disposal. You may build a powerful website for your business by following these current trends. Using Magento certified developers will guarantee that your website is up to date with the latest trends.
Ekta Patel is a technical writer and digital marketer at Selected Firms. Skilled digital Marketer with 7 Years of experience in eCommerce SEO marketing, Google AdWords, and social media content building. Successfully increased organic traffic by 70% for small and medium sized businesses in the eCommerce sector. Has also built content for the company websites/apps, blog and case studies. Has profound experience in working for IT organizations and is responsible for introducing the latest eCommerce trends to the team.